About Matt Herman of Enhance Health
Matt Herman, founder and former CEO of Enhance Health in Tamarac, Florida, has built a reputation as a standout leader in the insurance industry. Known for his sharp business sense and commitment to making a positive social impact, his career reflects both financial achievement and a strong dedication to improving healthcare opportunities for underserved populations.
Transformative Growth at Enhance Health
In a remarkable display of leadership, Matt Herman led Enhance Health from a significant $16 million deficit to generating over $570 million in revenue in just two years. Under his direction, Enhance Health quickly became one of Florida’s largest minority employers, building a diverse workforce dedicated to community impact. Through his efforts, more than one million Americans were able to enroll in health plans, with a significant number of these individuals accessing healthcare coverage for the very first time. The company’s approach, focused on both enrollment and education, has made a lasting difference for countless families.
Formative Years: Building a Foundation in Business
Raised with a strong work ethic and a respect for perseverance, Matt Herman’s journey began immediately after high school. In 2004, he joined his family’s floor-covering business, jumping in with enthusiasm and quickly making an impact. Thanks to his natural leadership and ability to focus on goals, Matt helped transform the company into South Florida’s premier flooring contractor for new residential construction.
This hands-on business experience was invaluable, teaching Matt how to scale a company, lead a team, identify new opportunities, and navigate the inevitable changes that come with growth. These early lessons would prove instrumental as he transitioned into the highly competitive world of healthcare and insurance.
A Pivotal Shift: Entering the Health Insurance Industry
In 2008, Herman made a bold career pivot, moving from flooring to the health insurance sector. He joined Premier Health, where his leadership skills quickly became evident as he expanded the agency from just 20 agents to several hundred, proving his ability to attract, train, and retain high-performing teams. This rapid growth not only showcased his operational expertise but also cemented his reputation for developing thriving business units.
Recognizing broader opportunities, Matt soon launched his field marketing organization (FMO), offering top-tier contracts to agents nationwide. His efforts captured national attention, culminating in a successful exit involving Bain Capital—a testament to his foresight and determination. By this stage, Matt Herman was already a recognized force in the insurance world.
Enhance Health: A Mission-Driven Approach
After selling his FMO, Matt envisioned building an enterprise driven not just by profit but by purpose. This vision gave rise to Enhance Health, a company founded on the principle that everyone—especially those from low-income backgrounds—should have access to quality healthcare coverage.
Matt assembled a team that prioritized support, guidance, and education over sales and revenue. By doing so, Enhance Health was able to address systemic gaps in access, making a real difference for individuals and families who had long been excluded from the healthcare system.
In just two years, the company turned a deficit into dramatic revenue growth while also becoming a significant minority employer in Florida. More importantly, Enhance Health enabled over one million Americans to enroll in Affordable Care Act (ACA) health plans, many of whom were enrolling for the first time. The company didn’t stop at enrollment—it provided financial literacy workshops, credit repair resources, and ongoing benefits education, ensuring that clients could make the most of their new coverage.
A Heart for Service: Supporting Children with Special Needs
After major business successes, Matt Herman’s focus shifted even more toward giving back. Drawing on his drive for meaningful impact, he began dedicating substantial energy to supporting children with special needs, helping provide them with critical tools, resources, and guidance to achieve their full potential. For Matt, this work represents a new chapter—one that’s measured less by the scale and more by the difference made in individual lives.
Even as he expanded his philanthropic efforts, Matt continued to be recognized for his professional achievements. He was nominated for the EY Entrepreneur of the Year award, and his competitive nature took him to the winner’s circle at the NASCAR Chicago street race.
Personal Interests and Legacy
Away from the demands of business and charity, Matt enjoys basketball and weightlifting—activities that mirror his energetic and determined approach to all facets of life. His story is one of constant reinvention, marked by a unique blend of ambition, empathy, and leadership.
From early lessons in the flooring business to revolutionizing access to healthcare through Enhance Health, Matt Herman is proof that business success and social responsibility can—and should—go hand in hand. As he writes the next chapter of his journey, he continues to lead with clarity, compassion, and a steadfast commitment to making a difference.
